only murders in the building s2 + rare beauty

For Season 2 of Hulu’s Only Murders In The Building, I led the exploration of partnership opportunities to excite and engage audiences—sustaining the popularity and intrigue of the first season. After a period of exploration, we landed on a first-to-market campaign with none other than Selena Gomez’ innovative beauty brand, Rare Beauty. Fans of the show and Rare Beauty saw their interests collide in a synergistic collab that swept the beauty world and social media.

This exciting partnership featured a limited-time product collection inspired by Selena Gomez’ character “Mabel”, a “Get Ready with Mabel” influencer + social campaign, and integration into the season finale event. This also was the catalyst of multiple collaborations between the brands across future seasons.

The first-to-market partnership between Rare Beauty and "Only Murders in the Building" generated tremendous earned media coverage with 30+ online publications and 100+ pieces of organic content that generated over 77k total engagements.

Covered in/by:

Rolling Stone | The Hollywood Reporter | ELLE | Billboard | Elite Daily | Shorty Awards Honoree

*This project was completed within my role on the North America Creative Team at CSM, now Wasserman.