aerie real fest 2024
Aerie brought the Aerie REAL Fest to Atlanta to mark the 10th anniversary of the legendary. #AerieREAL movement - a campaign empowering everyone to love their REAL selves.
We reimagined the second-ever Aerie Summit in Atlanta on March 23, 2024. We crafted a strategic approach and creative vision to bring this event to life in a meaningful way for both existing and new members of Generation REAL. Attendees were treated to a feel-good day of programming with special guests (including Halle Bailey, Jackie Aina, Imani Ellis, Cat Lantigua, and Aly Raisman), interactive experiences, snacks, and special workshop sessions!
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*This project was completed within my role on the North America Creative Team at CSM, now Wasserman.
