“mid-century modern” premiere partnerships

Hulu’s Mid-Century Modern debuted in Spring 2025, featuring a chosen family of three gay men and one older woman who become Palm Spring roommates. To celebrate the connections that brought this chosen family of four together, we kicked in the front door of Mid-Century Modern with an exciting partnership duo that invited fans in to be themselves no matter what, have a lot of fun, and do it all with their community.

We captured the essence of “Palm Springs in-a-glass” with a custom cocktail menu with Virgin Hotels and a signature cocktail set with Cocktail Courier—perfect for bringing the welcoming energy from Palm Springs right into fans’ homes!

Covered in/by:

Time Out | Laughing Place | Stories From The 78 | Richard Branson | Premier Guide Miami | My New Orleans

*ThE STRATEGY FOR THIS project was LED within my role on the Creative STRATEGY Team at  Wasserman.