u.s. soccer partnership

It’s no secret that now is the time for soccer in North America as the FIFA 2026 World Cup makes its way to the U.S. Through an unrivaled partnership with U.S. Soccer and history with the sport, Coca-Cola is leveraging the has a unique opportunity to "own the sport" in NA as it does in other parts of the world. Coke will work to nurture and deepen NA Soccer fandom.

My team and I spearheaded a multiyear strategy targeting the unique landscape of U.S. Soccer fandom, brought to life through a series of experiential and events, digital content, and creator partnerships.

*ThE STRATEGY FOR THIS project was LED within my role on the Creative STRATEGY Team at  Wasserman.
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