The Unofficial Dating App for Olympians

The challenge was to position Tinder as the leading dating app for Gen-Z through an engaging summer campaign. Gen Z is all about being and showing up as your authentic self in life and in dating. So, as we approached the 2024 Summer Olympics, what better way to showcase how to best be your authentic self than through athletes who showcase the best of their personalities both in and out of competition?

Through this multi-phased campaign Tinders is helped Olympics athletes show off in a whole new arena…the dating game. We used relatable athletes and influencers to create social-first content that showcased genuine connections and the fun of authentic dating.

This campaign garnered 50 Million views across channels, over doubled the follower growth of our athletes, drove 900+ global media placements, and was a finalist in the 17th annual Shorty Awards in the Brand Awareness category.

Covered in/by:

Yahoo Sports | Independent | AP | Betches | Ebony | Time | Shorty Awards Finalist

*This project was completed within my role on the Creative STRATEGY Team at Wasserman.