“level-up” booth @ twitchcon 2022
Play, expression, and experimentation are at the heart of NYX Cosmetics. And my team and I brought this heart to TwitchCon San Diego 2022–one of the largest celebrations of the creator community, from beauty influencers to cosplayers to on-screen gamers. Because a community this rooted in vibrancy and individuality deserves open space to explore and express.
I conceptualized just that with the NYX “Level Up” booth experience—a space that merged the playful and expressive nature of both makeup and gaming . Visitors to the booth not only got to experiment and play around with featured NYX products, but also had the opportunity for interactive photo moments, 1:1 makeup tutorials, a scavenger hunt, digital avatar creation, and more.
Covered in/by:
*This project was completed within my role on the North America Creative Team at CSM, now Wasserman.
