“better together” tour

IT Cosmetics took two of their best selling products on a promotional influencer tour, Better Together! The original CC+ Cream, CC Nudeglow, and Confidence in a Cream lines are best when paired together and we brought them to NYC, Miami, Dallas, and LA!

The Better Together Tour was 5-week long experience in 4 markets. We created a unique experience in each market for our influencers, creators, and press that highlighted each city’s vibe—featuring immersive activities, delicious food and drink, beautiful product demos/displays, and themed gifting.

  • Better Together and Bolder in NY: decked-out box suites at harry styles’ love on tour at msg to bond over bold artistry

  • Better Together and Brighter in Miami: A private culinary tasting celebrating vibrant Miami with Chef Lorena Garcia

  • Better Together and Bigger in Dallas: Hat-making at Flea Style hat bar in Deep Ellum

  • Better Together and Best(ies) in LA: A plus-one charcuterie making and wine pairing workshop with Lady and Larder

*This project was completed within my role on the North America Creative Team at CSM, now Wasserman.
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