project : hulu’s “only murders in the building” s2 + rare beauty

helping fans get ready for the mystery of s2 with a #Grwmabel limited-time beauty bundle inspired by Mabel Mora’s signature look…

we also launched a “get ready with mabel” influencer campaign with a number of beauty and lifestyle influencers—featuring OMITB/apartment building-inspired pr packages to house the bundle.

my responsibilities: partner exploration, creative campaign and activation ideation

Don’t worry about sounding professional. Sounds like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest.